Marketing Fashion, Second Edition: Strategy, Branding and Promotion Harriet Posner libro completo

Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015

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Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015 Descargar PDF Libro electrónico gratuito Book France (PDF, EPUB, KINDLE)

Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015 Descargar libro PDF gratuito (PDF, EPUB, KINDLE)

del Harriet Posner

4,5 de 5 estrellas estrellas de 5 ( 32 Lectores )

Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015 PDF Descargar gratis el libro electrónico Book France (PDF, EPUB, KINDLE) Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015 Descargar pdf Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015 Descargar eBook PDF e Epub, Book eBook France Descargar Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015 Archivo PDF

Broche : 240 páginas pages
Autor : Harriet Posner
Collection : Artes gráficas, Diseño de moda, Marketing
ISBN-10 : 978-1780675664
Formato del libro : Versión Kindle, Tapa blanda
Date de Publication : 18 agosto 2015
Le Título del libro : Marketing Fashion, Second Edition: Strategy, Branding and Promotion (Inglés) Tapa blanda – Ilustrado, 18 agosto 2015
Moyenne des commentaires client :4,5 de 5 estrellas estrellas de 5 de 32 Lectores
Nombre del archivo : marketing-fashion-second-edition-strategy-branding-and-promotion-inglés-tapa-blanda-ilustrado-18-agosto-2015.pdf
La Tamaño del archivo : 29.69 MB

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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